Saving the planet is the next normal
The Coronavirus pandemic ranks among the most disruptive financial events in modern history and it has been a financial disaster for many. As the economy begins to recover from the devastating effects of COVID19, consumer research on buyer habits makes it clear that the next normal is all about saving the planet.
For most consumers, adopting a more sustainable lifestyle starts at home, recycling or composting waste. The next area of focus is reconsidering how we shop and consume, whether it is limiting consumption of single-use plastic or other planet polluting materials, reducing the number of new products they buy, eating less meat, or by buying local and more seasonal products and opting for products with a lower carbon footprint and lower carbon modes of transport.
The message is loud and clear. Today, consumers want to live more sustainably! Many expect businesses to play a responsible role when it comes to the planet and will support brands that are taking action to become more environmentally conscious and operating their business with lower impact.
Hong Kong Customers Value Sustainability
In a recent 2022 online survey of Hong Kong consumers by Rakuten Insights found that:
- 80% customers had reduced single use plastic since 2021
- 48% looked for sustainable packaging which can be recycled and/or reduced purchases which contained plastic
- 74% consumers agreed it was important to purchase eco-friendly and sustainable products
- Consumer demand for sustainable brands is growing
Sustainabl. vision and mission
At Sustainabl. we supply responsibly sourced, plastic-free, home compostable and recyclable packaging solutions. We ensure our products do not pollute our oceans or contribute to the increasing amount of global deforestation or unnecessary waste going to landfill.
Today we'll share with you why custom branding & sustainable packaging is so important and how some of how our customers have built cult-like followings with the help of our planet-positive packaging.
Why custom branding is your solution
You can appeal to people's emotions through strong branding and make them feel more connected to your company. Branding allows you to build relationships with your audience, eventually turning them into loyal customers. Furthermore, research has found that the desire to help the environment was found to be the primary reason consumers purchase sustainable products and brands. We have seen that if you want to win loyal customers and demonstrate that you are ‘truly’ committed to the environment - custom branding on sustainable packaging is your solution. It is the best way to ‘walk the walk!’ and stand out from your competitors. Our packaging is one small (but important) way to make the world a cleaner, healthier place for all. Ditch the plastic and hard PLA and make the switch today!
Our responsibly sourced materials
When wheat is milled or sugarcane is pressed, a fibrous plant residue remains. This byproduct is called bagasse, a fibrous pulp which up until recently went to waste. We've taken that trash and turned it into treasure! This wonder-material birthed our Refibr. Products.
Deforestation is a complex problem. While there is no silver bullet, there are things we can do to make a big difference to save our forests. Buying responsibly sourced 'FSC Certified' wood products is a good place to start.
- FSC Paper
- FSC Bamboo
- Recycled paper
Creating loyal customers
You don't just want customers who recognise your brand and use your business once — you want to create customers who continue to come back. With good branding, you can give your brand a more human side, which your customers can relate to more than a company that's strictly all business.
Your brand is the entire identity of your business. There’s a huge amount of competition today, so companies must go the extra mile to ensure they stand out in a crowd. Branding can help build trust, but this isn’t always easy to gain.
Custom branding on truly sustainable packaging is an investment your business is making to improve itself (and improve the planet!). Potential customers will recognise that you put in the work to create your brand and are dedicated to your environmental responsibility.
A holistic form of green branding
A holistic form of green branding is an attempt to solidify your company as environmentally, economically, and socially responsible. Custom branding on “truly” sustainable packaging - demonstrates a holistic form of green branding. Be open with your consumers about where you source your sustainable materials and how you match up your green marketing with tangible business practices.
Using sustainable packaging that uses responsibly sourced, plastic-free, home compostable and recyclable materials establishes your company as environmentally, economically, and socially responsible. Custom branding helps attract customers, while sustainable packaging upholds your ethical core values.